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WHEN YOU SEE YOURSELF REPRESENTED IN SPORT, YOU START TO SEE POSSIBILITIES
Iconic numbers have been revered as a symbol of the best athletes of all time. In reality, they’ve only represented athletes that fit within the confinements of mainstream sport. Introducing Runner 321, the movement wherein adidas asks the world’s largest organized marathons to reserve running Bib 321, representing Trisomy 21 for people with Down syndrome, for a neurodivergent athlete who qualifies.
After launch and Chris Nikic’s activation at the Boston Marathon, the campaign became a global movement with runners signing up from all over the world and races from three different continents reserving running Bib 321. adidas sponsors two of the world’s six major marathons, but the other four are sponsored by Nike, New Balance, and Asics. Regardless of their sponsor, these races signed up to be included in this movement to make running a more inclusive sport.
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